Community Tree
CommuniTree symbolizes our philosophy and strategic approach for rural economic and community development.
Brand Identity provides the stable foundation and nourishes the community resources and businesses. The roots are the start and are the authentic community that continues to feed its distinctiveness.
Guiding Principals Guiding Principles represent the behaviors and core beliefs that link the community identity to the businesses. The trunk is sturdy, but flexible, and is protected by a layer of bark for long term health.
Community includes the existing industry clusters and enabling resources such as workforce development, entrepreneurship, capital, connectivity, transportation infrastructure and social services. The branches come in a variety of sizes and capacities and require strength to support the fruit.
Business is the yield as an outcome of the healthy relationship between the Brand Identity, Guiding Principles and Community Resources. The fruit is the gem of the living process and gives life to new growth.
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